1. Zhou, Q., He, Z.? & Li, X. Quantifying authenticity: Progress and challenges. Journal of Travel Research. (Accepted)
2. He, Z.?, Liu, S., Ferns, B., & Countryman, C. (2022) Pride or empathy? Understanding the effectiveness of emotional appeals on social media. International Journal of Contemporary Hospitality Management. 34(8), 2989-3007.
3. He, Z., Huang, H.?, Choi, H. & Bilgihan, A. (2022). Building organizational resilience with digital transformation. Journal of Service Management. (Online)
4. Wu, L., Fan, A., Yang, Y, & He, Z.? (2022). Tech–touch balance in the service encounter: The impact of supplementary human service on consumer responses. International Journal of Hospitality Management. 101, 103122.
5. He, Z., Deng, N.?, Li, X., & Gu, H. (2022). How to "read" a destination from image? Machine learning and network methods for DMOs’ image projection and photo evaluation. Journal of Travel Research. 61(3), 597-619.
6. Wu, L.?, Fan, A., He, Z., & Her, E. (2021). To partner with human or robot? Designing service coproduction processes for willingness to pay more. Journal of Hospitality & Tourism Research. (Online)
7. Wu, L.?, Fan, A., Yang, Y., & He, Z. (2021). Robotic involvement in the service encounter: a value-centric experience framework and empirical validation. Journal of Service Management. 32(5), 783-812.
8. Wu, L.?, He, Z., King, C., & Mattila, A. (2021). In darkness we seek light: The impact of focal and general lighting designs on customers’ approach intentions toward restaurants. International Journal of Hospitality Management. 92, 102735.
9. Lu, L., Wu, L., & He, Z. (2020). Is your restaurant worth the risk? A motivational perspective on reviews rating distribution. Journal of Hospitality & Tourism Research, 44(8), 1291-1317.
10. Keiningham, T.?, He, Z., Hillebrand, B., Jang, J., Raeisinafchi, C., & Wu, L. (2019). Creating innovation that drives authenticity. Journal of Service Management, 30(3), 369-391.
11. Park, S.?, Sun, K., & He, Z. (2019). Effect of franchising on restaurant firms’ risk evaluations in the U.S. bond market. International Journal of Hospitality Management, 83, 19-27.
12. He, Z.?, Wu, L., & Li, X. (2018). When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions. Tourism Management, 68, 127-139.
13. 贺泽亚, 吴必虎?, & 刘瑜. (2017). 基于社交网络签到数据的城市空间相互作用和节点吸引力研究. 北京大学学报 (自然科学版), 53(5), 862-872.