麻花星空mv

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[2] Liu, F., Wei, H., Wang, X., Zhu, Z., & Chen, H. A. The influence of online review dispersion on consumers’ purchase intention: The moderating role of dialectical thinking. Journal of Business Research, 2024, (SSCI, ABS 3*, Q1).

[3] Liu, F., Wei, H., Chen, S., & Chen, H. A. Product design, social exclusion, and product preference: The mediating role of psychological ownership and the moderating role of product type. Psychology & Marketing, 2022, (SSCI, ABS 3*, Q1).

[4] Liu, F., Wei, H., Zhu, Z., & Chen, H. A. Warmth or competence: Brand anthropomorphism, social exclusion, and advertisement effectiveness. Journal of Retailing and Consumer Services, 2022, (SSCI) .

[5] Liu, F., Zhu, Z., Chen, H. A., & Li, X. Beauty in the eyes of its beholders: Effects of design novelty on consumer preference. Journal of Retailing and Consumer Services, 2020, (SSCI).

[6] 朱振中, 刘福, Chen Haipeng (Allan). 能力还是热情? 广告诉求对消费者品牌认同和购买意向的影响, 心理学报, 2020, (CSSCI, 《心理学报》2020-2021年度高影响力论文) .

[7] 谢升成, 卫海英, 刘福. “自豪之情”还是“感恩之情”？情绪广告诉求和社会排斥对消费者品牌购买意愿的影响, 南开管理评论, 2024, (CSSCI) .